CRM for Startups 

The Challenges of Startups

A startup needs to grow fast with limited resources. The founder handles sales personally, the team is small, and every lost lead is an opportunity that won't come back. You can't afford an enterprise CRM at 200 dollars per user per month, but you also can't manage everything with spreadsheets and memory.

The Real Problem

You just launched your product. 50 requests come in from the landing page, 20 contacts from a LinkedIn post, another 10 from an event. They're all in different places: email, forms, DMs, business cards. You start responding, but after three days you no longer know who you've contacted, who's waiting for a demo, who tried the product but didn't convert.

The result? Leads go cold because you don't follow up in time. Deals get lost because nobody follows up. The founder spends more time searching for information than actually selling.

How Ingegno Grows Your Startup

Before and After

Without Ingegno: leads scattered across email, Google Sheets, and notes. You don't know how many prospects are in your pipeline or their total value. Every follow-up is a manual effort. With Ingegno: every lead automatically enters the pipeline. You know who to contact today, who tried the product, who's ready to buy. Workflows handle the repetitive work for you.

Clear and Visual Pipeline

View all your deals in a Kanban pipeline. Always know how many opportunities you have, what stage they're at, and their potential value. When the co-founder or an investor asks "how's sales going?", you have the answer in one click.

Automations to Scale

Don't have a 10-person sales team? No problem. With workflows, you automate follow-ups, reminders, and lead nurturing. A single founder can manage 100+ active leads without losing their mind.

Integrations That Matter

Ingegno integrates with Gmail, WhatsApp, and the tools you already use. No need to change your stack or learn new tools.

Marketing Automation for Startups

This is the feature that lets a team of 2-3 people handle lead volumes like a large company.

How It Works

1. Bulk import leads: after a launch, event, or campaign, import all contacts via CSV into the CRM in one click
2. Automatic onboarding workflow: every new lead receives a personalized sequence. Those who signed up for the product get tips to complete onboarding. Those who only left their email receive value-driven content
3. Verify key actions: the workflow checks who completed onboarding, who used the main features, who hasn't logged in since signing up
4. Smart engagement: active users receive an upgrade proposal. Those who haven't tried the product yet get a reminder with an incentive. Those who don't respond to anything are automatically put on standby
5. Escalation to founder: enterprise or high-potential leads are flagged for the founder's personal attention. The workflow doesn't replace human relationships, it enhances them

Real-World Example

A SaaS startup launches on Product Hunt and collects 200 sign-ups in a week. Contacts are imported into the CRM. A workflow checks who completed onboarding: 80 users did, 120 didn't. The 120 who didn't complete onboarding receive an email with a 2-minute video tutorial. The 80 active users, after 7 days of usage, receive an upgrade proposal with an early adopter discount. The 15 users with enterprise email addresses are flagged for the founder to contact directly. Result: 25 paid conversions and 3 enterprise deals in pipeline, all managed by one founder and a workflow.

Tip: a founder can manage 100+ leads without a dedicated sales team. The secret is letting workflows handle the volume and focusing personal time on high-value leads. Use labels like "self-service", "mid-market", and "enterprise" to segment automatically.

How It Works in Practice

1. Import everything: upload existing contacts from CSV, email, or landing page forms. You're operational in 5 minutes
2. Set up the pipeline: customize stages based on your sales process. "New Lead", "Demo Done", "Active Trial", "Proposal Sent", "Closed"
3. Activate workflows: set up automatic sequences for onboarding, follow-ups, and nurturing. Once configured, they work 24/7
4. Scale with data: monitor conversion rates, average closing time, and pipeline value. Make decisions based on numbers, not gut feelings

Concrete Results

Startups using Ingegno report:

• 3x faster response time to leads
• +50% deals closed thanks to automatic follow-ups
• 100+ leads managed simultaneously by a single founder
• Zero time wasted on complicated and expensive tools
• -70% time spent on repetitive manual tasks

Perfect For

• B2B startups in validation or scaling phase
• Founders doing sales themselves
• Small teams that need to do more with less
• Startups looking to scale their sales process without hiring immediately

Get Started Now

Free plan available. No credit card required. Start in 5 minutes and manage your leads like a 10x startup.